{"id":1274,"date":"2021-08-09T13:24:26","date_gmt":"2021-08-09T11:24:26","guid":{"rendered":"https:\/\/expert.holanuna.com\/practika\/?p=1274"},"modified":"2021-08-09T13:24:26","modified_gmt":"2021-08-09T11:24:26","slug":"marketing-for-therapists","status":"publish","type":"post","link":"https:\/\/expert.holanuna.com\/practika\/marketing-for-therapists\/","title":{"rendered":"Marketing for Therapists: 6 Innovative Ways to Attract Clients"},"content":{"rendered":"

What\u2019s the number one difference between therapists who struggle to find clients and therapists who don\u2019t? <\/span>Marketing strategy<\/span>. Most times, successful therapists are just therapists who know how to reach <\/span>potential clients<\/span>.\u00a0\u00a0<\/span><\/span><\/p>\n

Take a look at our earlier guide on<\/span> how to get more therapy clients<\/span><\/a> for the basics of marketing for therapists, from defining your <\/span>ideal client<\/span> to capturing their attention with a strong <\/span>marketing plan<\/span>.<\/span><\/span><\/p>\n

But with more and more therapists competing for the attention of <\/span>potential clients<\/span>, the marketing basics won\u2019t cut it alone.<\/span> The most successful practitioners are thinking outside the box and discovering creative ways to find and engage <\/b>new clients<\/b>.\u00a0<\/b><\/span><\/p>\n

This article outlines innovative <\/span>marketing ideas<\/span> that will help you to truly stand out.\u00a0<\/span><\/span><\/p>\n

It\u2019s time to get out of your comfort zone and step up your <\/span>marketing efforts<\/span> to attract <\/span>new clients\u2014<\/span>and have some fun in the process.\u00a0<\/span><\/span><\/p>\n

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Need a tool to help you market yourself and effectively manage all aspects of your therapy business? <\/span><\/i>Try Nuna\u2014it\u2019s free to get started<\/span><\/i><\/a>.\u00a0<\/span><\/i><\/span><\/p>\n

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Marketing for therapists: 6 creative ways to grow your business<\/span><\/h2>\n


\nJoin online <\/span>therapist directories<\/span>\u00a0<\/span><\/span><\/h3>\n

Joining an online <\/span>therapist directory<\/span> is a quick and effective way to help <\/span>potential clients<\/span> to find you.\u00a0<\/span><\/span><\/p>\n

The best <\/b>therapist directories<\/b> allow users to search for therapists who fulfil certain criteria using advanced filters and suggest \u201cmatches\u201d between clients and therapists.<\/b> This ensures your profile won\u2019t get lost in a crowded list of other therapists.\u00a0<\/span><\/span><\/p>\n

Nuna<\/span><\/a> offers these <\/span>therapist directory<\/span> features\u2014and a whole lot more. The Nuna therapy marketplace is also totally free and fully online so you can find <\/span>new clients<\/span> anywhere in the world.\u00a0<\/span><\/span><\/p>\n

To show up in directory searches, take the time to write a detailed Nuna profile page with searchable keywords on your specializations or the kinds of issues you treat.\u00a0<\/span><\/p>\n

Don\u2019t only list specialty areas, though. You should also give <\/span>potential clients<\/span> a dynamic sense of how you can help them. Instead of saying \u201cI offer treatment for depression\u201d, for example, you could say something like \u201cI help people with depression to manage their mood, recover a sense of purpose, and connect more deeply with life\u201d.\u00a0<\/span><\/span><\/p>\n

Nuna\u2019s marketing features let therapists stand out. But marketing is only a small part of Nuna\u2019s solution: it\u2019s an all-in-one <\/span>practice management software for therapists<\/span><\/a>.\u00a0<\/span><\/span><\/p>\n

Once clients find you through the <\/span>therapist directory<\/span>, they can immediately book or reschedule an appointment in real time. You\u2019ll reduce no-shows, too, with automated reminders.\u00a0<\/span><\/span><\/p>\n

Nuna lets you connect directly with clients through end-to-end secured teletherapy for video calls, chat, and screen sharing.<\/span><\/p>\n

With <\/span>psychotherapy<\/span> notes templates, invoicing, client profiles, and more, the platform streamlines and organizes your workflow. Less time spent on paperwork means more time focusing on clients\u2014and connecting with new <\/span>potential clients<\/span>.\u00a0<\/span><\/span><\/p>\n

Start a <\/span>podcast<\/span><\/span><\/h3>\n

Podcasts<\/span> are experiencing a boom. <\/span>Research shows<\/span><\/a> that in the U.S. alone, 100 million people listen to <\/span>podcasts<\/span> each month\u2014three times as many as just a few years ago.\u00a0<\/span><\/span><\/p>\n

Mental health<\/span> podcasts<\/span> are popular, which means there\u2019s a clear hunger for therapy insights and a clear market of <\/span>potential clients<\/span>.\u00a0<\/span><\/span><\/p>\n

Psychotherapy<\/span> and self-help stars like Esther Perel and Jon Kabat-Zinn have hugely successful <\/span>podcasts<\/span>. But less well-known practitioners are also engaging a whole new audience and boosting their <\/span>online presence<\/span> with popular <\/span>podcasts<\/span> like <\/span>The Virtual Couch<\/span><\/a> and <\/span>Emotional Badass<\/span><\/a>.\u00a0<\/span><\/span><\/p>\n

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The best <\/b>podcasts<\/b> deliver practical <\/b>wellness<\/b> content in a natural, engaging style with tons of personality. <\/b>If coming up with enough content for a weekly <\/span>podcast<\/span> seems overwhelming, you could consider doing interviews with other <\/span>mental health<\/span> professionals to offer different perspectives. <\/span>Therapist Uncensored<\/span><\/a> recently hosted an interview with a top couples therapist who gave specific tips for surviving pandemic confinements and quarantines.\u00a0<\/span><\/span><\/p>\n

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It\u2019s also key to specialize and target your <\/span>ideal clients<\/span>. <\/span>The Trauma Therapist<\/span><\/a> podcast<\/span> focuses on bringing listeners the latest trauma research and interviewing trauma specialists, while <\/span>Two Psychologists Four Beers<\/span><\/a> has carved a niche with conversational, lighthearted psychology conversation.\u00a0<\/span><\/span><\/p>\n

Speak at conferences and webinars<\/span><\/h3>\n

Speaking at conferences is a great way for therapists to gain more exposure to <\/span>potential clients<\/span>. If you present at webinars or give Ted talks, you\u2019ll also boost your <\/span>online presence<\/span>.\u00a0<\/span><\/span><\/p>\n

You can apply to speak at academic conferences by pitching them your proposed talk, but if you also participate in non-academic <\/span>wellness<\/span> conferences and seminars, you\u2019ll reach more people.\u00a0<\/span><\/span><\/p>\n

To get invites to speak at online and offline events, you\u2019ll need to establish yourself as a therapy thought leader. <\/b>You could publish a research paper or create a blog or <\/span>podcast<\/span>.<\/span><\/span><\/p>\n

Networking is also crucial. You\u2019ll need to stay on top of the major events in your industry and get to know the organizers, ensuring they\u2019re aware of you and your specializations. If you don\u2019t have the bandwidth to start your own <\/span>podcast<\/span>, but want to appear on other therapy <\/span>podcasts<\/span> as a guest, you\u2019ll need to make contact with influential podcasters in your field and let them know you\u2019re interested.\u00a0<\/span><\/span><\/p>\n

Once you get your foot in the door and get an invite to speak, make sure you don\u2019t turn your audience off with heavy selling. Offer them useful advice they can apply to their own lives and you\u2019ll be a sure hit.\u00a0<\/span><\/p>\n

Start a TikTok account<\/span><\/h3>\n

According to <\/span>the New York Times<\/span><\/a>, \u201c<\/span>mental health<\/span> professionals are going viral on the app\u201d. It\u2019s not for everyone\u2014but if you put the time in and understand your audience, <\/span>social media marketing<\/span> through Tiktok can be a powerful digital strategy for reaching <\/span>new clients<\/span>.\u00a0<\/span><\/span><\/p>\n

TikTok is a great opportunity for therapists to connect with younger Gen Z clients, who may not use the typical <\/span>therapy websites<\/span> and directories. Gen Z is known as a generation that sees the personal and social value in doing emotional and <\/span>wellness<\/span> work. They\u2019re <\/span>far more likely to go to therapy compared with older generations<\/span><\/a>\u2014so they\u2019re an important audience of <\/span>potential clients<\/span> to engage.\u00a0<\/span><\/span><\/p>\n

TikTok offers therapists a platform to post short, snappy videos, raising awareness of <\/span>mental health<\/span> issues and offering <\/span>wellness<\/span> tips and tricks.\u00a0<\/span><\/span><\/p>\n

For inspiration, check out Dr. Julie Smith\u2019s feed (<\/span>@drjuliesmith<\/span><\/a>), which offers relatable but educational content on <\/span>mental health<\/span> disorders, or Nadia Addesi\u2019s Tiktok (<\/span>@nadiaaddesi<\/span><\/a>)\u2014her recent video on physical symptoms of anxiety we\u2019re too embarrassed to talk about got almost 3 million plays!\u00a0<\/span><\/span><\/p>\n

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Provide free self-help practices on Youtube<\/span><\/h3>\n

Since there\u2019s lots of free therapy information online, it can be difficult to get hits with generic educational videos unless you do something really creative.\u00a0<\/span><\/p>\n

But there\u2019s a whole audience of <\/span>potential clients<\/span> who are looking for simple guided practices to do in real time. You can create <\/span>wellness<\/span> content to help with their <\/span>mental health<\/span> issues, from guided mindfulness meditations to guided strategies for calming down a panic attack or getting out of an OCD loop<\/span><\/span><\/p>\n

Offering <\/b>free resources<\/b> for self-help is an effective <\/b>content marketing strategy<\/b> that will boost your <\/b>online presence<\/b> and get your name out there.\u00a0<\/b><\/span><\/p>\n

By targeting your content to the particular <\/span>mental health<\/span> issues you specialize in, you\u2019ll find <\/span>potential clients<\/span> who are specifically interested in your <\/span>therapy practice<\/span>.\u00a0\u00a0<\/span><\/span><\/p>\n

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Write a book<\/span><\/h3>\n

This isn\u2019t for everyone,\u00a0but it\u2019s a more accessible <\/span>marketing strategy<\/span> than many people assume. If you enjoy writing\u2014whether it\u2019s blog posts or articles\u2014creating a book is a great way to establish your expertise and market your <\/span>private practice<\/span>.\u00a0<\/span><\/span><\/p>\n

One good <\/span>content marketing<\/span> tactic is writing a shorter ebook, which doesn\u2019t require a huge time commitment. You can consider using your ebook as a lead magnet, where visitors to your website can download the book by signing up to your newsletter.\u00a0<\/span><\/span><\/p>\n

You can also write a full-length book. Instead of sending it to conventional publishers, which is a long and difficult path, you can self-publish and distribute online. You\u2019ll need to pair the book release with a strong <\/span>digital marketing strategy<\/span> including promotional activities on your <\/span>Facebook page<\/span> and other <\/span>social media accounts<\/span>.\u00a0<\/span><\/span><\/p>\n

This pays off as a form of direct <\/span>online marketing<\/span> that can net you <\/span>new clients<\/span>. But it\u2019s also a way of positioning yourself as a thought leader in your field, which can create even more publicity if you\u2019re invited to give talks or appear on blogs or <\/span>podcasts<\/span>.\u00a0\u00a0<\/span><\/span><\/p>\n

Marketing for therapists: other ways to find <\/span>potential clients<\/span><\/span><\/h2>\n

These creative tips can help you stand out in the crowded online therapy marketplace\u2014but <\/span>you\u2019ll need a strong core <\/b>marketing strategy<\/b> behind them.<\/b><\/span><\/p>\n

As we outlined in our guide on <\/span>how to get more therapy clients<\/span><\/a>, the fundamental steps are:<\/span><\/span><\/p>\n

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    \n
  1. Defining your <\/span>ideal client<\/span> and niche\u00a0<\/span><\/span><\/li>\n
  2. Blogging<\/span> shareable <\/span>mental health<\/span> content\u00a0<\/span><\/span><\/li>\n
  3. Developing a strong <\/span>content marketing<\/span> and <\/span>social media marketing strategy<\/span>\u00a0<\/span><\/span><\/li>\n
  4. Using client reviews, <\/span>referrals<\/span>, and testimonials<\/span><\/span><\/li>\n
  5. Creating a <\/span>professional website<\/span> that\u2019s <\/span>SEO<\/span>-optimized (<\/span>search engine optimization<\/span>) so you show up in <\/span>Google search<\/span><\/span><\/li>\n
  6. Sending a newsletter with <\/span>free resources<\/span> for <\/span>wellness<\/span><\/span><\/li>\n<\/ol>\n

     <\/p>\n

    If you\u2019re just starting out, take a look at our advice on <\/span>how to start an online <\/span>therapy practice<\/span><\/a> and key <\/span>mistakes to avoid when starting a <\/span>private practice<\/span> in counseling<\/span><\/a>.\u00a0<\/span><\/span><\/p>\n

    Creative marketing in a nutshell<\/span><\/h2>\n

    By going off the beaten path, therapists can make meaningful connections with a whole <\/span>potential client<\/span> base.\u00a0<\/span><\/span><\/p>\n

    You should:\u00a0<\/span><\/p>\n